Dom Ferris, Producer

• Facilitated the creation of creative global marketing assets across multiple disciplines for overlapping and layered campaigns; delivered on time, within budget, following brand guidelines, and up to Riot’s standard of quality

• Coordinated and collaborated with teammates and vendors, maintaining partner relationships to meet simultaneous deadlines in an ever-evolving, fast-paced, and competitive environment

• Aligned autonomous teams on both the publishing and game teams with visibility towards complex, cross-business marketing activations centered around Riot's strategic publishing priorities

• Prepared creative assets and technical metadata for Teamfight Tactics’ 28 regions worldwide in collaboration with the Localization and Release teams

• Created cross-functional program plans with teams such as Game Production, Operations, User Acquisition, Growth, Gameplay Capture, Video Production, and leadership

• Assisted fellow producers to improve team effectiveness by sharing knowledge, establishing efficient workflows, identifying pain points, and fostering transparency

• Ensured quality from ideation to final approval by conducting QA checks with ascending reviews and following industry best practices for go-to-market releases

Campaigns:

• Set 16: Lore & Legends (2025)
• Set 15: K.O. Coliseum (2025)
• Set 14: Cyber City (2025)
• Set 13: Into the Arcane (2024)
• Set 12: Magic N' Mayhem (2024)

Skills: Creative Marketing · Content Production · Cross-functional Coordination · Program Management · Project Delivery · Creative Problem Solving · Airtable · Notion

• Managed Maker, Amazon, and Tapcart relations and strategies to increase conversion and revenue

• Collaborated with Founders, COO, and marketing to ensure accurate brand vision and messaging

• Utilized VWO for A/B and split testing to optimize conversation rates across all store pages

• Coordinated with marketing's initiatives to schedule simultaneous project updates

• Optimized Shopify catalog with smart collections to use across all sales channels

• Oversaw and designed user interface for Culprit's mobile app

• Implemented and execute standardized quality assurance practices

Skills: Program Management · Cross-functional Coordination · Responsive Web Design · Mobile Application Development · Mobile Application Design · User Interface Design · User Interface Prototyping · Conversion Optimization · Catalog Management · E-Commerce · Shopify · Figma

• Reworked Pain Academy's onboarding, enhancing overall user experience by combining multiple legacy processes into one seamless Quick Start, improving first signup to completion from 2+ weeks to 6.1 hours on average

• Branding, UI design, and WordPress development for the initial Feel Good 12-week online course

Skills: User Interface Design · Product Development · Responsive Web Design · Graphic Design · Front-end Development · User Experience · Product Design · WordPress · Web Design · Cascading Style Sheets

• Developed & deployed responsive style guides and functional components to support 20+ annual national campaigns for brands such as McDonald's, Dunkin, and Chick-fil-A, reaching over 5,000 locations across North America

• Contributed to development of industry-standard frameworks, leveraging skills in JavaScript ES6, MVC Framework, React, Svelte, Web Sockets and other modern technologies

• Utilized SSH for tunneling into remote devices, enabling troubleshooting and issue resolution for production support

• Authored comprehensive technical documentation, totaling 5 detailed guides, which led to a reduction in support issues related to documentation and streamlined operations for the team and stakeholders

• Participated in Agile ceremonies, playing a role in drafting & estimating user stories, contributing to the delivery of 10+ sprints & 100+ tasks

• Contributed to both polyrepo and monorepo environments, underlining adaptability and commitment to code uniformity

• Authored UI components and interactive design concepts with a composite architecture approach

• Supported delivery of various web apps to McDonald's WorldWide Convention digital screens, showcasing innovative smart restaurant tech to over 100,000 attendees

• Integrated third-party API to web application, introducing client Point of Sale data for pricing to manage dynamic price data and product inventory. Integration increased data accuracy, enabling client control

• Demonstrated expertise in asset management, editing media and videos to optimize content delivery

• Led training sessions with internal content management teams, focusing on equipping users with system knowledge and best practices

• Maintained product quality standards through QA processes, fostering collaboration through regular code reviews and peer programming sessions with engineering peers

• Authored and published web content through Switchboard CMS, consistently enhancing customer experiences across production digital channels

Skills: User Interface Design · Front-end Development · Responsive Web Design · JavaScript ES6 · Styled Components · Relational Databases · Graphic Design · Svelte · Adobe Photoshop · Pair Programming · HTML5 · Cascading Style Sheets · SCSS · Git · React.js

• Responsible for building and maintaining 30+ static websites with Jekyll, Ruby on Rails, Liquid, Stimulus.js, PostgreSQL, HTML, CSS, and JavaScript for Page Bird's clients

• Work asynchronously with the development team to handle tickets and provide overall customer support

Skills: User Interface Design · Responsive Web Design · Front-end Development · Ruby on Rails · Relational Databases · Object-Oriented Programming · Full-Stack Development · Application Programming Interfaces · Git · GitHub · Graphic Design · Heroku · Netlify · Adobe Photoshop · HTML5 · Continuous Integration & Continuous Delivery · Pair Programming · Web Design · SCSS · Cascading Style Sheets

• Build and style component-based pages with React Native, Next.js, and Expo for web and native platforms

• Collaborate with the Founder, Director of Technology, and other volunteers to handle issues and add new features to support Spicy Green Book's businesses

Skills: User Interface Design · Responsive Web Design · Front-end Development · React.js · Relational Databases · Object-Oriented Programming · Git · GitHub · HTML5 · Continuous Integration & Continuous Delivery · Web Design · SCSS · Cascading Style Sheets

• Directed episodic branded content for Seventeen Magazine, Teen Vogue, CoverGirl, and more with 70+ person sets for digital ad campaigns across YouTube and other major social platforms featuring talent such as Becky G, Elaine Welteroth, Phillip Picardi, and more

• Directed music videos and documentary shorts for brands such as LANDR, Sofar Sounds, and Breather featuring musicians such as Allee Willis, Jesse Boykins III, Bonobo, Shaun Ross, and more

• Edited the official music video for "Upside Down" by The Story So Far, garnering over 4 million views

• Edited Geena Davis's Bentonville Film Festival 5-Year Anniversary sizzles

• Edited episodic documentary episodes for NBC's Titan Games hosted by Dwayne "The Rock" Johnson

• Edited a short music film for Airstream featuring musician Marty O'Reilley & the Old Soul Orchestra following Marty's songwriting process from beginning to end

• Edited spec commercials for brands such as Pelican, Powerade, and DroneMax for Tuff Contender

Skills: Creative Marketing · Film Production · Directing · Video Post-Production · Team Management · Creative Problem Solving · Pre-production · Video Editing · Adobe Premiere Pro · Adobe After Effects · Content Production · Graphic Design · Adobe Photoshop · Adobe Lightroom · Photography

• Supervised post production and coordinated with production, art department, and campaign managers for all in-house WHOSAY productions from pre-production to final delivery for global, multi-million dollar advertisement campaigns for brands such as Google Pixel, McDonald’s, Procter & Gamble, Target, Pampers, Bayer, Folgers, MTV, Super Bowl, H&M, Buffalo Wild Wings, and more

• Organized incoming production media and prepared projects for a team of freelance editors, managing and assisting them throughout post production while following client notes from all rounds of revisions

• Maintained relationships and coordinated with vendors to handle specialized post production tasks such as visual effects, coloring, audio mixing & mastering, voice-over narration, music composition, and transcribing

• Finishing, quality assurance, and delivery of all final video assets for broadcast, web, and various social formats

• Ensured each client’s brand and legal guidelines were strictly followed for accurate client representation

• Followed industry-standard practices for server maintenance, data management, and archiving

Skills: Creative Marketing · Video Post-Production · Cross-funtional Team Leadership · Creative Problem Solving · Video Editing · Adobe Premiere Pro · Film Production · Pre-production · Graphic Design · Adobe Photoshop · Adobe After Effects · Photography

• Edited all promotional, narrative, and internal video content for games such as League of Legends and Minecraft

• Coordinated post production with the Creative Producer from pre-production to final delivery

• Managed a team of freelance editors to meet simultaneous deadlines

• Collaborated with the marketing team to ensure strong and accurate messaging

Skills: Creative Marketing · Content Production · Video Post-Production · Team Management · Creative Problem Solving · Film Production · Video · Adobe Premiere Pro · Adobe After Effects · Pre-production · Graphic Design · Adobe Photoshop · Adobe Lightroom · Photography · Image Editing · Directing